Road to Recovery: How One Developer Pivots

06/22/2020

The Fiora family has had to try some creative marketing strategies to sell lots in Edgemont Highlands with social-distancing restrictions in place. So they’re throwing a drive-in lot tour event, complete with door prizes. Find out when it is!

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HI, I'M LAURIE SIGILLITO WITH THE LOCALNEWS NETWORK HERE IN DURANGO, COLORADO. AND I AM MEETING TODAY, ASPART OF OUR ROAD TO RECOVERY SERIES, WITH TIARE, WHO IS ACTUALLYREPRESENTING SHE AND HER HUSBAND, ERIC FLORA, AND THEIR DEVELOPMENTEFFORTS THAT THEY HAVE GOING ON AT THE EDGEMONT HIGHLANDS. AND I JUSTTHOUGHT IT WOULD BE REALLY INTERESTING TO TALK TO THAT TEAM. ANDTIARE, THANK YOU FOR BEING HERE TO SHARE WITH ME A LITTLE BIT ABOUTWHAT IS GOING ON WITH THE WORLD OF DEVELOPMENT NOW THAT COVID'SCOMING OUT. YOU KNOW, YOU'RE SO IMPORTANT TO OUR COMMUNITY. SO TELLUS A LITTLE BIT ABOUT WHAT'S GOING ON IN YOUR NECK OF THE WOODS.


HEY LAURIE, THANKS FOR HAVING US ON.YOU KNOW, WE'RE DEVELOPING AS EDGEMONT HIGHLANDS, MY HUSBAND, ERICAND I, AND, YOU KNOW, WE'VE BEEN DOING THAT DEVELOPMENT, I THINKPROBABLY ABOUT 10 YEARS, EIGHT TO 10 YEARS, DEPENDING ON HOW YOU, YOUKNOW, HOW YOU FIT IT IN.

AND, WE'VE DEVELOPED THE TIMBERS,AND WE'VE DEVELOPED THE OVERLOOK. SO ONE OF THE THINGS WE DO IS WESELL VACANT LOTSS. SO WE, ERIC PREPARES THE LAND TO SELL, AND THENTHOSE BUILDERS, ALL THE COMMUNITY BUILDERS CAN COME AND, YOU KNOW,ANYBODY CAN HIRE WHOEVER THEY WANT. AND SO A LOT OF LOCALCONSTRUCTION COMPANIES COMING UP AND BRINGING JOBS AND DOING THAT. SOIT'S BEEN A LITTLE BIT OF AN INTERESTING WORLD, YOU KNOW, AS WE'VEALL EXPERIENCED, BUT YOU KNOW, LOTS OF PEOPLE WORKING. WE WERE AT THETIMBERS AND NOW WE'RE AT THE OVERLOOK AND LOTS OF CONSTRUCTION GOINGON AND, YOU KNOW, IT'S, IT'S PRETTY COOL, YOU KNOW, WE'VE BEEN ABLETO, ESPECIALLY, 'CAUSE IT'S ALL OUTSIDE. WITH OUR INFRASTRUCTURE,PEOPLE HAVE BEEN ABLE TO CONTINUE TO WORK AND, YOU KNOW, SOCIALDISTANCE AND DO ALL THOSE THINGS. SO WE'VE BEEN VERY FORTUNATE.

SO,DID YOU HAVE TO SHUT DOWN FOR A LITTLE WHILE AND NOW YOU'RE BACK,BUILDING HOMES. YOU KNOW, I THINK THERE WAS A LITTLE BIT OF A, OF ABEAT, I THINK, LIKE THE REST OF THE COMMUNITY, AT LEAST THEY DID, YOUKNOW, PUT CERTAIN RESTRICTIONS ON CONSTRUCTION, AND LIKE I KNOW OF(not understandable) AND THEY DECIDED THAT THEY SHUT IT DOWN FOR AWHILE. WE WERE FORTUNATE IN THIS COMMUNITY. I THINK, EVERYBODY'SPRETTY KNOWLEDGEABLE AND AWARE. AND SO I THINK EVERYBODY TOOK ITPRETTY SERIOUSLY. SO I THINK THE BUILDERS TOOK A BEAT. WE WEREHAPPYTO BE IN A SITUATION WHERE OUR INFRASTRUCTURE WAS AT A LITTLEBIT OF A BREAK. WE HADN'T ACTUALLY STARTED. SO WE STARTED ABOUT TWO,TWO TO THREE WEEKS AFTER THE COVID THING HIT REAL HARD. AND, IT WASTIMELY. WE WERE, LIKE I SAID, WE WERE FORTUNATE.

EVERYBODYWAS JUST ABLE TO KEEP WORKING. RIGHT. WELL, IT SOUNDS TOO LIKE, IT'SSTILL THE SOCIAL DISTANCING THAT IT'S MAKING IT HARD TO ACTUALLY HAVEPEOPLE SHOW HOMES AND SO FORTH, BUT IT SOUNDS LIKE YOU'RE DOINGSOMETHING CREATIVE. WHAT ARE YOU, TELL ME A LITTLE BIT ABOUT WHATYOU'RE DOING. HE HAS. SO I'M A REALTOR WITH THE WELLS GROUP AND WEARE NOT ALLOWED TO HAVE OPEN HOUSES. SO WE WERE KIND OF, I WASBRAINSTORMING ABOUT HOW COULD WE GET PEOPLE UP THERE AND STILL, YOUKNOW, MAINTAIN INTEGRITY AND KEEP EVERYBODY SAFE. AND SO WE CAME UPWITH AN IDEA TO DO A DRIVE AND SEE, SO PEOPLE ARE ACTUALLY GOING TOCRUISE THE STRIP, YOU KNOW, AND DRIVE ON THROUGH THE DEVELOPMENT. ANDWE THINK IT'S GONNA BE REALLY FUN. YOU KNOW, THERE'S GOING TO BE TWO,$100 CASH DRAWINGS. PEOPLE CAN ALSO WALK THROUGH IT IF THEY WANT.

THEY PICK UP THEIR DRAWING TICKETS AND THEY GET TO ENTER THATDRAWING, BUT PEOPLE CAN STAY SAFELY IN THEIR CAR. WE'LL HAND OUT SOMEMAPS, WE'LL BE WEARING MASKS AND THE DELIVERY WRAPPED FOOD ANDCANNED, YOU KNOW, NO, NO OPEN FOOD, NOTHING LIKE THAT, BUT IT'SCATERED AND IT'S REALLY FUN. WE HAVE GREAT TURNOUT FROM THE COMMUNITYFOR EVENTS. SO I THINK IT'S GOING TO BE, I THINK IT'S GOING TO BEFUN.


THAT IS CREATIVE. OH, GOOD FOR YOU. SOWHEN IS THIS EVENT? IT'S THIS COMING THURSDAY ON JUNE 25TH AND IT'SFROM 4 TO 7 PM. SO THERE'LL BE LOTS OF OPPORTUNITY TO COME AFTERWORK, PICK UP SOME FOOD WE'RE GOING TO DO. YELLOW CARROT IS GOING TOCATER THEIR YUMMY SLIDERS, YOU KNOW, SO IT'S GOING TO BE, YOU KNOW,IT'LL BE INTERESTING TO SEE HOW MANY PEOPLE SHOW UP AND HOW MUCHTRAFFIC WE HAVE, YOU KNOW, TRAFFIC AT EDGEMONT HIGHLANDS IS NOTREALLY SOMETHING ANYBODY'S USED TO SEEING. SO, BUT WHEN WE GET 70 TO100 PEOPLE AT OUR EVENTS, SO IT'LL BE INTERESTING. IT'LL BE ANINTERESTING TAKE, SEE HOW CREATIVE WE CAN GE.


SO WELL, VERY GOOD TIARE. THANK YOU FORYOUR TIME TODAY. APPRECIATE IT. AND THANK YOU FOR WATCHING THE LOCALNEWS NETWORK. THANKS FOR HAVING ME.

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